I’m reading my myYahoo! page this morning, and I run across this, listed under “Odd News”:
Now on the Hallmark aisle: Gay marriage cards
PORTLAND, Ore. – Most states don’t recognize gay marriage — but now Hallmark does.
The nation’s largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. “Two hearts. One promise,” one says.
Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. A handful of other states have recognized same-sex civil unions.
The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure.
Rest of the story here.
What the hell is so odd about this? Hallmark has recognized a market it’s neglected forever, and it’s now filling it. Personally, as someone who recently tried to find something remotely meaningful among the miles of talking and singing garbage that passes for greeting cards, I find this a refreshing change. Further, the people on the other side of the aisle have made this into a political issue. For those of us whom this affects, and further, for those of us who would actually be buying these cards, this is a matter of personal utility, not of politics.
This is the result of politicizing relationships: We become “odd news” and suspects of political tomfoolery when a simple business decision is made. It’s also a sign of the success of right wing talk radio, as gay folk are always out to “advance the gay agenda,” which has a nice political ring to it that sounds great bellowing from the bowels of some didactic blowhard, but in actual practice simply means trying to live and move through society like the human beings we are.